Factors and Impacts of Knowledge Sharing in Digital Beauty Community: A Systematic Literature Review

Shella Maria Vernanda(1*), Christianto Vinsen(2), Dana Indra Sensuse(3), Nadya Safitri(4), Arafat Febriandirza(5),

(1) Universitas Indonesia, Indonesia
(2) Universitas Indonesia, Indonesia
(3) Universitas Indonesia, Indonesia
(4) Universitas Indonesia, Indonesia
(5) Research Center for Data & Information Sciences, National Research and Innovation Agency, Indonesia
(*) Corresponding Author

Abstract


As digital platforms continue to grow, online communities have become significant spaces for individuals to exchange knowledge about beauty trends, products, and techniques. This research systematically reviews existing studies to identify the factors that influence knowledge sharing, along with its associated benefits and drawbacks. The study employs a systematic literature review (SLR) methodology, following a structured process of identifying, selecting, and analyzing relevant studies published between 2019 and 2024. Key findings highlight factors such as trust, social capital, and motivation (both intrinsic and extrinsic) that drive engagement, while challenges such as competitiveness and concerns about credibility can hinder participation. This research offers valuable insights for both community managers and brands and outlines future directions for enhancing knowledge management in digital beauty spaces.

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References


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DOI: https://doi.org/10.30645/kesatria.v6i2.593

DOI (PDF): https://doi.org/10.30645/kesatria.v6i2.593.g588

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